The College of Visual and Performing Arts at James Madison University (JMU) houses the School of Art, Design and Art History. Within the school is a collection of programs accredited by the National Association of Schools of Art and Design (NASAD). Among them is an Art BFA with a Major in Graphic Design. Though demanding (students begin the major with intensive 300 level courses), the Art BFA provides the opportunity to add a complementary Minor such as Book Arts, Communication Studies, Technical and Scientific Communication, Film Studies, or Computer Information Systems.
The Graphic Design Major at JMU explores the design process, industry-standard technology and tools, visual language, and craft, with specialized coursework in that covers package design, brand identity, user interface and user experience (UI/UX) design, interaction and web design, illustration, design for print, and design issues. Course examples include Brand Identity, Interactive Media, Letterpress, Wayfinding, Signage, Exhibit Design, Digital Media Design III, Package Design, Intermediate Book Arts: Concept, Concept, Form, Topics in Graphic Design, Illustration, Typography, and History of Design.
Graphic Design students at James Madison University have the opportunity to complete an internship, independent study, or travel abroad. Students will also work and learn in the Design Center, which features a dedicated classroom for interaction and web design; and iMac general computer lab with 22 workstations and Adobe Creative Suite; access to a books-arts room with bookmaking and letterpress; and a print-production room with bookbinding/assembly equipment. All students entering their senior year will also have designated individual desks in the Senior Studio.
Other Graphic Design Program features include participation in student chapters of AIGA: The Professional Association for Design; interactions with visiting designers and exhibitions at the Duke Hall Gallery of Fine Art; the opportunity to work for a variety of JMU offices and organizations; participation in shows at JMU galleries with faculty and peers; and frequent field trips to design events, studio visits, and to attend guest speaker events.
Graduates of the Graphic Design Program at James Madison University are prepared to pursue career paths such as Package Designer, Advertising Designer, Visual Designer, Creative Director, Production Artist, Digital Designer, Imaging Artist, Illustrator, Art Director, Multumedia Designer, and Graphic Designer. Program alumni have been hired at Google, The New York Times, Adobe, and Wired, among others.
James Madison University was established in 1908 as the State Normal and Industrial School for Women at Harrisonburg. Today, JMU serves approximately 22,225 students enrolled in more than 135 programs of study across ten academic departments and schools. James Madison University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).