The University of Kansas (KU) houses the School of Architecture and Design, home to the Department of Design. Accredited by the National Association of Schools of Art and Design (NASAD), the Design Department has a Visual Communication Design (Graphic Design) BFA and a Book Arts certificate.
All programs feature collaborations, lectures, and workshops led by industry professionals; access to state-of-the-art digital fabrication, bookmaking, print, and finishing labs; opportunities to complete a local and international internships; studios and photography facilities; and participation in the KU study abroad program.
The Book Arts certificate programs require 12 credit hours. The undergraduate certificate includes 6-7 credit hours of electives. The graduate certificate includes 6-7 credit hours in studio, cultural, and historical electives. Students in both programs will take the following cornerstone courses: Letterpress and Bookmaking. Common electives include Book Arts; Digital Letterpress; and Special Problems in Design.
Examples of other undergraduate electives include the Photobook; Publication and Editorial; and Fundamentals in Printmaking. Other graduate electives include Printmaking IV A (Intaglio); Writers Workshop; Advanced Special Topics in Printmaking: Papermaking or Japanese Woodblock; and Printmaking IV C (Serigraphy).
The Visual Communication Design (VisCom) BFA at KU is a studio-based, research intensive program with no more than 20 students. Consisting of 120 credit hours, the program requires participation in the KU Design Professional Lecture Series, which features accomplished national and international designers.
Course examples for the program include Elements of Type; Typographic Systems; Design Thinking and Research; Principles in Visual Communication; Branding; Fundamentals in UX Design; and Designing Social Interactions. In addition to adding the Book Arts certificate, students may enhance the degree through electives (16 credits). Elective examples include Emerging Technologies; Publication and Editorial; Motion Design; Dataviz and Digital Storytelling; Experiential Design; Digital Letterpress; Bookmaking; and Interaction Design.
In the junior year of the KU VisCom program, students will begin working on their final portfolios. In the final year of the program, students will complete two Professional Studies courses, Global Culture, Senior Problems, and the Final Capstone Project.
Graduates of the Visual Communication Design and Book Arts programs are prepared to pursue positions in advertising and marketing, branding, publishing, book design, public relations, industrial design, package design, UI/UX design, exhibition design, multimedia, motion graphic design, web design, and environmental design.
Potential job titles include Graphic Designer, Multimedia Artist, Communications Manager, Exhibition Designer, Art Director, Advertising Commercial/Industrial Designer, Visual Designer, Public Relations Manager, Advertising Art Director, and Marketing Manager.
University of Kansas welcomed its first class of 55 students on September 12, 1866. Classes began in an unfinished building on a hill known as Mount Oread. Today, KU is the state’s flagship institution, with nearly 30,000 students enrolled in more than 400 programs across five campuses and 13 schools. University of Kansas is accredited by the Higher Learning Commission (HLC).